Online Show FASHION MARKET was successfully held from September 15 to October 15, 2020.

FASHION MARKET is the first online B2B project in the Fashion and Textile Industries in Russia.

It gathered on their 3D platform 68 leading brands from 6 countries: Italy, China, Norway, Russia, Turkey, Uzbekistan.

Innovative fabrics, knitted fabrics, yarns, accessories, ready-made clothes, lingerie, headwear, accessories, the equipment for garment and lingerie production were presented on virtual booths.

According to the registration data, the Show was attended by 7,896 specialists.

Visitors could see not only the product catalogs of the exhibitors, but also they could watch videos about their production and new technologies.

Also, they could communicate directly with manufacturers via text or video chat at the booth.

It was possible to watch the shows of the latest collections of the exhibitors in the conference hall, as well as sign up for a video conference with them in the zoom.

The national exposition of Chinese manufacturers enjoyed great success at the exhibition. It was attended by 40 largest Chinese companies, which showed at their booths the entire product line of the exhibition: from raw materials and equipment to finished products.

Matchmaking - the organization and conduct of business B2B meetings in a virtual conference hall became the key event of the Business Program of the Show, drawn up taking into account the interests and wishes of the participants. 84 video conferences were held between exhibitors and potential buyers during the exhibition. 55 meetings were held between Chinese manufacturers and Russian buyers. All participants of the Matchmaking program expressed their complete satisfaction, and noted that thanks to it, they were able not only to find new suppliers, communicate with them directly, which is especially important in the conditions of closed borders, but also immediately agree on the delivery of samples, delivery conditions and make an order.

The International online Fashion Innovation Trade Show Fashion Market enjoyed support of over 50 electronic mass media. In addition, the Show used information and advertising capacities of Google and Yandex.

The audit of exhibitors and visitors showed that 98% of the exhibitors were satisfied with their performance at the Show, and 92% pledged to participate in the next spring Show.

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